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What does the rise & fall of Google Authorship mean for content marketing?

Google giveth and Google taketh away (usually to the sound of a million complaining SEOs) with the latest upset being the once hyped, now unceremoniously dumped Google Authorship. Authorship was, in a nutshell, a mechanism to connect a piece of content with its author. Its most visible features were the thumbnail images and Google+ linkscontinue reading

Why small travel businesses fail at content marketing (and how they can succeed)

Why small travel businesses fail at content marketing (and how they can succeed)

The theory of content marketing is straightforward enough: identify the information that is likely to engage your consumers and give it to them. This turns site visitors into audiences, builds your brand authority and gives you opportunities to sell to your audience with a relationship based on expertise and trustworthiness. Your audiences may subscribe tocontinue reading

How Compass Magazine sets the bar in branded travel publishing

How Compass Magazine sets the bar in branded travel publishing

Brand publishing, an evolution in the content marketing trend, is based on the idea that brands can and should act like bona fide publishers in their own right. As the theory goes, many travel companies have enormous stores of expertise and knowledge locked up in their brand, assets and employees’ heads, and brand publishing allows thecontinue reading

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