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Quick wins to drive email leads from travel content marketing

Quick wins to drive email leads from travel content marketing

The primary aim of content marketing is not to drive direct leads and business. The core goal is to build an engaged audience of people that know and trust your brand and to provide multiple touchpoints to convert your audience into paying customers in the future. Assuming the content is there, getting these touchpoints rightcontinue reading

The biggest mistake in content marketing (and its very simple solution)

The biggest mistake in content marketing (and its very simple solution)

Of all the potential pitfalls and mistakes with content marketing, perhaps the most common is the assumption that “great content is all it takes.” This is the belief that as soon as you’ve published your brand new, jaw-dropping content the audiences will immediately flock to your website, falling over themselves to subscribe to your blog andcontinue reading

Why small travel businesses fail at content marketing (and how they can succeed)

Why small travel businesses fail at content marketing (and how they can succeed)

The theory of content marketing is straightforward enough: identify the information that is likely to engage your consumers and give it to them. This turns site visitors into audiences, builds your brand authority and gives you opportunities to sell to your audience with a relationship based on expertise and trustworthiness. Your audiences may subscribe tocontinue reading

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