I&I Travel Media – We turn amazing content into leads and sales.

We do the heavy lifting

We automate the entire process of content marketing, generating huge audiences who are proactively searching for your destinations and activities.

Production

We create beautiful, professionally-written content to help your audience when they're researching your destinations and trips.

Distribution

We take care of content distribution, reaching the right people at the right time to build a huge, highly-qualified audience.

Bookings

You get exclusive access to the audiences we generate to power direct enquiries and bookings – up to 90% cheaper than Google Adwords.

Flexibility

Adjust the flow of leads and enquiries as required each month with our simple, hands-free content marketing solution.

How it works

Your brand alongside our premium, professionally produced travel guides. Our guides are designed to inspire your audience and help them as they research your destinations and activities.

Hands-free audience building

We bring our audiences to you when they're planning a trip and getting ready to book. Integrate our audiences directly into your PPC and email channels for timely and relevant connections.

Immediate, measurable returns

Supercharge your marketing ROI with immediate enquiries and bookings.

Remove the guesswork

Replace uncertainty in your marketing with a consistent flow of quality enquiries and bookings.

“Tourism marketing is about solving our customer’s problems with helpful content. Horizon Guides has done all the hard work to create the content, and then given us the revenue generation potential. It’s almost too good to be true.”

Nick Wright

Marketing manager, Ker Downey Africa

Case studies

See how we've revolutionised marketing for travel businesses just like yours

How we reduced Wilderness North’s ad costs by 80%

Adventure, Family

Machu Picchu & Galapagos Made Easy

Family, FIT / private tours, Seniors

The Great Wildebeest Migration

Family, FIT / private tours, High-end

Round The World Handbook

Adventure, Backpackers, Budget

The people behind the magic

We've taken our three decades combined travel marketing experience to create a unique solution for travel and tourism businesses.

Matthew Barker

CEO

Matt has spent 10 years working with small and independent tourism businesses to navigate the pain and crippling costs of online marketing. Convinced there must be a better solution to expensive PPC and marketing agencies he devised Horizon Guides as a unique solution for travel companies and audiences.

Matthew Barker

CEO

Cynthia Ord

Chief Content Officer

Cynthia has 9 years experience in travel writing, publishing and content marketing, primarily with small and independent operators. She has worked in-house, for agencies and as a freelancer, assisting operators with their sales and marketing strategies.

Cynthia Ord

Chief Content Officer

Simon Ross-Gill

Creative Director

Simon has over 8 years experience in the tourism industry, working on front-end design and publishing in-house, agency-side and as a freelancer. Simon is responsible for creating our stunning guidebooks and pushing the boundaries of digital publishing formats.

Simon Ross-Gill

Creative Director

Mike Beech

CTO

Mike is our lead developer and front-end designer. He's is the technical brains behind the operation with the unenviable task of putting our harebrained schemes into practice.