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Mapping the travel marketing funnel with Google’s customer journey tool

Mapping the travel marketing funnel with Google’s customer journey tool

The decision-making process behind a travel purchase must be among the longest and most complex of all consumer choices, potentially taking years and countless sources of inspiration before travellers commit to a destination, choose a provider and make a booking. Understanding the customer journey to purchase and how it translates into the marketing funnel is… continue reading

Influencer marketing: has the bubble burst?

Influencer marketing: has the bubble burst?

This article was first published here on Travel Blather where there is a terrific discussion unfolding in the comments – go take a look.   This is a deeper dive on a presentation I gave at last week’s Travel Zoomconference. You can get the slides here. Influencer marketing, aka blogger outreach – it’s the debate that… continue reading

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