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Independent hotels & the untapped potential for local content marketing

Independent hotels & the untapped potential for local content marketing

In a recent Skift interview, Gray Shealy, executive director of the Master’s of Hospitality Management Program at Georgetown University, discussed how hotel chains could follow Airbnb’s lead to better connect guests with the local neighbourhood and provide a more immersive stay in the area: “…what Airbnb allows a user to do is really have an… continue reading

Mapping the travel marketing funnel with Google’s customer journey tool

Mapping the travel marketing funnel with Google’s customer journey tool

The decision-making process behind a travel purchase must be among the longest and most complex of all consumer choices, potentially taking years and countless sources of inspiration before travellers commit to a destination, choose a provider and make a booking. Understanding the customer journey to purchase and how it translates into the marketing funnel is… continue reading

Influencer marketing: has the bubble burst?

Influencer marketing: has the bubble burst?

This article was first published here on Travel Blather where there is a terrific discussion unfolding in the comments – go take a look.   This is a deeper dive on a presentation I gave at last week’s Travel Zoomconference. You can get the slides here. Influencer marketing, aka blogger outreach – it’s the debate that… continue reading

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