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HOW CONTENT MARKETING TURNED THIS SMALL TRAVEL COMPANY FROM A HUMMINGBIRD INTO AN EAGLE

HOW CONTENT MARKETING TURNED THIS SMALL TRAVEL COMPANY FROM A HUMMINGBIRD INTO AN EAGLE

We’ve been in the online travel marketing game for a while and some of the most common things we hear about content marketing – especially from smaller businesses – are “it’s too expensive,” “it’s too long-term,” and “it’s impossible to measure returns,” all loosely revolving around the one core complaint: “it’s too hard.” Well no-one ever said it was easy, but ifcontinue reading

Quick wins to drive email leads from travel content marketing

Quick wins to drive email leads from travel content marketing

The primary aim of content marketing is not to drive direct leads and business. The core goal is to build an engaged audience of people that know and trust your brand and to provide multiple touchpoints to convert your audience into paying customers in the future. Assuming the content is there, getting these touchpoints rightcontinue reading

Mobile travel market continues to grow, big variations by segment and devices

New research on the size and value of mobile travel bookings has thrown up some interesting insights, as reported today by Tnooz. The research, conducted by advertising company Criteo, shows that both the share and value of mobile travel bookings have grow, with certain segments such as air travel and car rental growing at a significantlycontinue reading

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