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Mobile travel market continues to grow, big variations by segment and devices

New research on the size and value of mobile travel bookings has thrown up some interesting insights, as reported today by Tnooz. The research, conducted by advertising company Criteo, shows that both the share and value of mobile travel bookings have grow, with certain segments such as air travel and car rental growing at a significantlycontinue reading

The biggest mistake in content marketing (and its very simple solution)

The biggest mistake in content marketing (and its very simple solution)

Of all the potential pitfalls and mistakes with content marketing, perhaps the most common is the assumption that “great content is all it takes.” This is the belief that as soon as you’ve published your brand new, jaw-dropping content the audiences will immediately flock to your website, falling over themselves to subscribe to your blog andcontinue reading

What does the rise & fall of Google Authorship mean for content marketing?

What does the rise & fall of Google Authorship mean for content marketing?

Google giveth and Google taketh away (usually to the sound of a million complaining SEOs) with the latest upset being the once hyped, now unceremoniously dumped Google Authorship. Authorship was, in a nutshell, a mechanism to connect a piece of content with its author. Its most visible features were the thumbnail images and Google+ linkscontinue reading

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