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Using retargeting ads to unlock content marketing ROI

Using retargeting ads to unlock content marketing ROI

Content marketing is, by definition, an indirect approach to revenue generation. In fact, so the theory goes, the more indirect the better. But although it’s true that content created “to delight and inform, not to sell and promote” is usually more effective at engaging audiences, the inescapable question is: when and how does that translatecontinue reading

Case study: Blogger outreach that works

Case study: Blogger outreach that works

Not long ago I wrote a piece on influencer outreach exploring some of the most common hurdles to working with consumer influencers, and the problem of quantifying real impact on consumer purchase decisions (leads, bookings & revenue), as opposed to relying on indirect measures of audience engagement (followers, impressions, re-shares etc). Although it certainly is possible for digitalcontinue reading

HOW CONTENT MARKETING EARNED 52% ROI FOR THIS SMALL TRAVEL COMPANY IN JUST ONE MONTH

HOW CONTENT MARKETING EARNED 52% ROI FOR THIS SMALL TRAVEL COMPANY IN JUST ONE MONTH

We’ve been in the online travel marketing game for a while and some of the most common things we hear about content marketing – especially from smaller businesses – are “it’s too expensive,” “it’s too long-term,” and “it’s impossible to measure returns,” all loosely revolving around the one core complaint: “it’s too hard.” Well no-one ever said it was easy, but ifcontinue reading

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