This is not our mission.

It’s our passion.


Travel content marketing that works
Find out how


Latest Insights

Case study: Blogger outreach that works

Case study: Blogger outreach that works

Not long ago I wrote a piece on influencer outreach exploring some of the most common hurdles to working with consumer influencers, and the problem of quantifying real impact on consumer purchase decisions (leads, bookings & revenue), as opposed to relying on indirect measures of audience engagement (followers, impressions, re-shares etc). Although it certainly is possible for digitalcontinue reading

Quick wins to drive email leads from travel content marketing

Quick wins to drive email leads from travel content marketing

The primary aim of content marketing is not to drive direct leads and business. The core goal is to build an engaged audience of people that know and trust your brand and to provide multiple touchpoints to convert your audience into paying customers in the future. Assuming the content is there, getting these touchpoints rightcontinue reading

The biggest mistake in content marketing (and its very simple solution)

The biggest mistake in content marketing (and its very simple solution)

Of all the potential pitfalls and mistakes with content marketing, perhaps the most common is the assumption that “great content is all it takes.” This is the belief that as soon as you’ve published your brand new, jaw-dropping content the audiences will immediately flock to your website, falling over themselves to subscribe to your blog andcontinue reading

A few of our happy clients

hit riddle
i&i twitter i&i twitter i&i google +

HomePhilosophyJournalists | About Privacy

info@ianditravelmedia.com | +1.303.800.4556

Copyright © 2014 I&I Travel Media All Rights Reserved

Top