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How Compass Magazine sets the bar in branded travel publishing
Brand publishing, an evolution in the content marketing trend, is based on the idea that brands can and should act like bona fide publishers in their own right. As the theory goes, many travel companies have enormous stores of expertise and knowledge locked up in their brand, assets and employees’ heads, and brand publishing allows the… continue reading
Curating for travel consumers: the hows and the whys
The good folks at Buffer have published a practical nuts & bolts guide to content curation for busy people. Rather than reinvent the wheel I suggest you head over there and check it out, but first maybe it’d be useful to take a quick detour into why curation can be such a powerful element of your digital strategy. We know that… continue reading
Influencer engagement: why you’re doing it wrong & how to do it right
“Influencer engagement,” the new media evolution of the celebrity endorsement, has been a hot topic for a while now, and understandably so: the idea of having consumer influencers tout your brand or product direct to their audiences is certainly alluring. Alas, as with so many things in the realm of digital marketing, the concept has… continue reading
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