Measuring your content: Converting audiences into bookings [ATWS slide deck & resources]
Just because content marketing is “indirect” in nature, that doesn’t mean you can’t quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey.
View the full webinar here and see the slide deck and the links & further reading below for additional guidance on some of the topics covered.
Links and further reading
Slide 6: Alaska Alpine Adventures
Slide 12: Create, edit, and share goals in Google Analytics, Set up Ecommerce Tracking, Cross-domain Tracking [if you’re using an external booking engine], Google Tag Manager [for easier control over your tracking].
Slide 13: When to Use Google Analytics Goal Values
Slide 16: See Slemma.com for dashboards and data visualisation. (Feel free to contact us for more info on setting this dashboard up.)