Case Studies

Case study: Content marketing made easy

Case study: Content marketing made easy

How a specialist tour operator used smart content strategy to achieve a 97% saving on digital ads costs. LOST WORLD ADVENTURES is a boutique tour operator specialising in small group trips to Latin America. Like many operators they’re keen to expand their direct business and have been cautiously navigating the minefield that is direct-to-consumer travel marketing.… Continue…

Case study: Reeling in new bookings with stunning content

Case study: Reeling in new bookings with stunning content

How an adventure fishing company used beautiful content and smart strategy to achieve a 100% increase in reservation enquiries. WILDERNESS NORTH operates one of the largest networks of fly-in fishing lodges in Canada, selling epic trips to a very loyal customer base – many of whom repeat book every single year. But the company wanted to… Continue…

Case study: Around the world in 80 clicks

Case study: Around the world in 80 clicks

How a specialist flights company strengthened ownership of their niche and massively boosted their PPC and email audiences. ROUNDTHEWORLDFLIGHTS.COM is a flights and travel agency specialising in round-the-world itineraries and deals. They’re an established company with strong performance in organic search (SEO), PPC and email. They wanted to build on their strengths by reaching new audiences of travellers who might not… Continue…

Case study: Content marketing less ordinary

Case study: Content marketing less ordinary

How a small startup made big waves with remarkable content and strong influencer partnerships. INSPIRED ESCAPES is a startup adventure travel company doing innovative things in travel philanthropy, volunteering and experiential travel. It’s a contested space dominated by well-established players and the team knew that to announce their arrival in a crowded scene they needed to produce content that was genuinely worth shouting about. There… Continue…

Case study: Content marketing on the wild side

Case study: Content marketing on the wild side

How a simple and cheap content project helped a family-owned lodge grow their direct bookings. Deep in the Peruvian Amazon, about as deep as it’s possible for tourists to go, is a family-owned lodge called TAMBO BLANQUILLO. Over the last 30 years, owner Luis Felipe Raffo has built a business delivering unique experiences in one of… Continue…


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