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Quantifying the results of content marketing: ATTA webinar deck & resources

Just because content marketing is “indirect” in nature, that doesn’t mean you can’t quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey. View the full webinar here and see the slide deck and the links & further reading below for additional… Continue…

SEO implications of Google’s new mobile trip planner

Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of its mobile search interface for trip planning. With this change, searches on Google for various destination keywords, such as “where to go in Thailand” or “Thailand destinations”, trigger a knowledge-graph result that leads users into a rabbit hole… Continue…

I&I announces new addition to leadership team

I&I Travel Media is excited to announce the addition of Jeremy Head to our team – as Strategic Business Advisor. He will be helping the leadership team to develop and expand the I&I Travel Media product portfolio and continue to push the boundaries of innovation in travel content strategy. Jeremy has many years’ experience in… Continue…

What does the rise & fall of Google Authorship mean for content marketing?

What does the rise & fall of Google Authorship mean for content marketing?

Google giveth and Google taketh away (usually to the sound of a million complaining SEOs) with the latest upset being the once hyped, now unceremoniously dumped Google Authorship. Authorship was, in a nutshell, a mechanism to connect a piece of content with its author. Its most visible features were the thumbnail images and Google+ links… Continue…

Smarter search retargeting to support your content efforts

Even if you’ve never heard the phrase “retargeting,” chances are you’ve seen it in action. Ever notice how after you visit a site, the web suddenly seems to be filled with ads for that same site? That’s retargeting (“remarketing” to Google) in action and usually, if you’ve noticed it happening, it means the advertiser is doing it wrong.… Continue…

Screw tightened on guest posting, vocal complaints but no big surprises

Guest posting as an SEO tactic is back under the spotlight, with Google making big waves among the industry and leaving the more unimaginative marketers among us wondering whether they’ll be left with any viable link building techniques in the near future. The most recent flare up came last month with the announcement that Matt… Continue…

The Facebook free ride is over (but did it ever really exist?)

ValleyWag’s Sam Biddle reported this week that Facebook intends to tighten the screw even further on brands that use the platform for promotional purposes, effectively killing the notion that the social media site can be used for free to reach fans and followers. If Biddle’s (anonymous) source is correct this will probably be the final nail… Continue…

Will small travel sites benefit from a “softer” Panda?

News that Google is planning on “softening” its Panda algorithm has been met with cautious optimism that some of the intense pressure on small travel sites in the SEO battle may soon be alleviated. Matt Cutts, Google’s chief anti-spam engineer, confirmed at the SMX conference last week that his team is looking at changes that would help smaller… Continue…


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