Quantifying the results of content marketing: ATTA webinar deck & resources

Just because content marketing is “indirect” in nature, that doesn’t mean you can’t quantify its impact on your bottom line. In this webinar, with the Adventure Travel Trade Association, we explore some of the basics to attribution in the travel customer journey.

View the full webinar here and see the slide deck and the links & further reading below for additional guidance on some of the topics covered.

 

Links and further reading

Slide 6: Alaska Alpine Adventures

Slide 8: Mapping the travel customer journey to purchase

Slide 12: Create, edit, and share goals in Google AnalyticsSet up Ecommerce TrackingCross-domain Tracking [if you’re using an external booking engine], Google Tag Manager [for easier control over your tracking].

Slide 13: When to Use Google Analytics Goal Values

Slide 15: How to Prove the Value of Content Marketing with Multi-Channel Funnels

Slide 16: See Slemma.com for dashboards and data visualisation. (Feel free to contact us for more info on setting this dashboard up.)

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