SEO: What’s happening to keywords and rankings?

A few days ago we published a piece for Tnooz on Google’s latest travel SEO upset, a tweak to the mobile interface which could cause problems for people targeting “short tail” travel keywords.

Coincidentally, in this week’s Whiteboard Friday, Rand Fishkin talks about the changing nature of keywords and rankings in SEO – with a specific focus on travel and flight searches. (Watch the full video below).

In our Tnooz piece we highlight the fact that although SEO is a fickle game, content-driven long tail SEO is still a reliable traffic acquisition channel, especially when used strategically in conjunction with other tools. (More on that here.)

In this short video Rand explains how content can be a good driver of organic traffic, provided it’s sufficiently useful, detail-rich and optimised not just for keywords but for user intent.

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