A content strategy revolves around two key components: an understanding of your audience & their needs and a map of how your content/channels are mapped to those needs at each stage of the purchase decision.
To help with both we’ve developed the following templates. You can save and edit these templates as needed.
Audience persona mapping template
Access the template here. Click File > Make A Copy and save to edit and create your own buyer persona template.
Campaign planning template
Need help implementing these? Give us a shout any time!