Travel content strategy & marketing resources

A content strategy revolves around two key components: an understanding of your audience & their needs and a map of how your content/channels are mapped to those needs at each stage of the purchase decision.

To help with both we’ve developed the following templates. You can save and edit these templates as needed.

Audience persona mapping template

buyer persona template for travel content marketing

Access the template here. Click File > Make A Copy and save to edit and create your own buyer persona template.

Campaign planning template

editorial planning template for travel content marketing

Access the template here.

Need help implementing these? Give us a shout any time!

Leave a reply


Talk to Us!

Contact us now for a no-pressure call to discuss your content marketing strategy.

Home | Philosophy | Journalists | About | Privacy

info@ianditravelmedia.com | +1.303.800.4556

Copyright © 2015 I&I Travel Media All Rights Reserved