WILDERNESS NORTH operates one of the largest networks of fly-in fishing lodges in Canada, selling epic trips to a diverse audience: dedicated anglers, families, large groups, and corporate groups.
It’s a competitive space and Adwords CPCs are punishingly high. With a typical cost-per-enquiry of $150, growing the business on pay-per-click advertising was a daunting prospect.
With our guide, the Ontario Fishing Handbook, we are bringing hundreds of new leads to Wilderness North per month – people who are proactively researching the destination and experience.
By integrating our audiences into their marketing channels we have reduced Wilderness North’s Adwords cost-per-acquisition by an incredible 90%.