What is brand publishing and why should content creators care?
Bloggers working with travel organisations is nothing new. But as the marketing landscape evolves and travel companies start to think and act like publishers, we’re finding exciting new opportunities for content creators and audience builders to work with their industry partners.
Travel businesses have a huge need for insights and data on the audiences they’re trying to reach, can independent publishers and bloggers move beyond the sponsored content model and start to provide a new level of value? It will require a higher degree of maturity to our relationships but the opportunities are vast!
See the slides from our talk at TravelMassive Manchester, Dec 9 2015 here: